Bird’s Eye-view: To Bee or Not to Bee Saving Tigers.

Mobile-Towers May Be Endangering Species of Birds Across India and Threatening Bees.

How do you poach customers in a battle for survival and marketshare? An Indian mobile-telephony company, Aircel, may have hit upon a new idea for big-game hunting. Aircel has partnered with the World Wildlife Fund (WWF) India, in a strategic campaign to save the declining population of tigers in India. Why save half a paisa on talk-time, when you can go save a tiger? You may join the initiative here: www.saveourtigers.com

In one leap, the company has earned good karma points by creating a growing social-buzz around its campaign in new-media such as facebook, twitter, and online blogs, and most importantly, by generating market-conversations around its brand. City-wide hoardings, and ads in traditional media are further fueling their buzz. Suddenly, people are emotionally-charged and galvanized, and funds and support are pouring in to save the tiger. This is Corporate Social Responsibility (CSR) at its best. I wish every corporate in India feels inspired to devote a huge chunk of their marketing funds and warfare at similar causes that matter to us.

Save Our Birds and Bees

But who will save species of birds and even bees endangered by the harmful radiation emitted by mobile cell-towers? According to several media reports, the ElectroMagnetic Radiation (EMR) from cell-towers can damage eggs and embryos of birds, and may have caused the rapidly-declining numbers in the bird-population across regions. “It’s almost like being microwaved”, says a researcher involved with the study on the impact of EMR from these towers.

Here’s a report from the Times of India from 3 October 2008, on various researchers that seem to concur on their findings: http://bit.ly/CellTwrBirds

Another report, carried by AFP and published at PhysOrg, mentions the deadly impact of EMR on the population of bees in India: http://bit.ly/CellTwrBees

We must save tigers. But we must also save these birds and bees. Even if it means the cell-tower as we know it has to become extinct. Smarter Corporate Social Responsibility, not just from Aircel, but any other corporate, should urgently address this issue. As an individual, you can generate enough buzz around this issue to galvanize the powers-that-be to take positive and affirmative action. You can buzz about bees on blogs, chirp about birds on twitter, and use the power of the social-web to make all mobile-telephony companies wake up to the call of our winged living beings.

The first mobile-telephony company to take on this urgent cause will unleash a brilliant marketing strategy that will not only save these precious species, but also improve the current technologies used in mobile telephony to make them safer. Oh! And along the way, poach millions of customers away from its rivals. Now that is predator-thinking.

[ends]

Video-Screaming! Live From My Mobile.

Live Video-Mobile Streaming from Anywhere to Everyone. Are you screaming yet with qik.com?

I just headed over to qik.com, and installed a free and clever little software in my Nokia E61i mobilephone. This ‘qik’ software, allows me to stream live video from my mobile-phone, from anywhere on planet Earth, directly to the world wide web. Yes, you read it right. It transforms my mobilephone into a video-streaming device that transmits live video to the internet. Think of it as a web-camera you can carry in your pocket wherever you go. More conveniently, a web-camera without a computer or a tethered internet connection.

You may check out my video-streams on my free account, at www.qik.com/niyam and engage in a live chat or share comments for each video. I started by testing it over wi-fi, but am quite impressed it works with GPRS-over-EDGE as well. So I can stream live-video from any location on Earth, as long as I get a signal on my mobile. That’s incredibly neat.

What’s not so neat, is that the website and the software is still rather buggy. The site also seems to be rather slow on the take, but hey! we’ve all got spoilt by YouTube. I can choose to publish videos that are marked for the general public, or for private friends and family.

Streaming with Ideas

I can capture and share any experience as it happens. Could be as ordinary as a beautiful stroll at a beach; a mountain-sunrise; lunging down a wild roller-coaster; or even unusual traffic snarls. Anywhere life takes me, can now be streamed with frightening simplicity. Playing my own paparazzi┬á is the ultimate in 21st century decadence, but I suppose for the moment we call it, livin’ it up.

So what do you think I’ll use it for most often? The first video should offer you a hint. Let friends and clients know am still in the bathroom getting ready, for instance! If I’m going to lose my privacy, I’d rather do it with style.

I’ve only got one life to video-stream.

­čÖé

[ends]